LATENS CHOOSES BOB GOLD & ASSOCIATES TO LEAD HI-TECH
PUBLIC RELATIONS INITIATIVES IN NORTH AMERICA

World-Class Conditional Access & Middleware Software Systems Provider Selects Specialized
PR Firm to Raise Awareness and Visibility in North American Telco & Cable TV Marketplace

LOS ANGELES – Sept. 1, 2009 – Bob Gold & Associates, Inc., a boutique hi-tech public relations and marketing agency, announced today a new addition to its client roster, Latens, a European developer of software security and networking solutions at the forefront of subscription television in the cable and IPTV marketplace.

“Despite our success, rapid adoption and deployment in more than 20 countries, we recognized the need to elevate our profile in North America. Bob Gold & Associates brings a unique approach to addressing the telecommunications marketplace that they back with a proven track record and extensive industry contacts,” said Jeremy Thorp, CEO of Latens.

Led by industry veteran and SCTE Foundation Board member Bob Gold, the agency is widely recognized in the cable TV and telecommunications industries for successfully positioning its clients and helping to drive rapid adoption of hardware and software technology services. The agency will strive to maximize recognition of Latens’ value as a prime technology partner in North America, as well as increase appreciation for its highly advanced conditional access and middleware systems.

“What impresses us most about Latens is the level of sophistication applied to each of their software-based technologies. From unassailable content security for cable, satellite, terrestrial and IP-based video networks to integrated and highly intuitive management interfaces, their entire suite of products are rightfully enjoying widespread adoption by the global telecommunications community. American video providers haven’t deployed anything like this yet so we see significant opportunity for Latens here and we intend to show these providers exactly what they’re missing,” said Bob Gold, president of Bob Gold & Associates.

About Latens
Latens is leading the way in fully DVB® compliant software Conditional Access and Middleware, enabling operators of broadband and broadcast Pay TV networks around the world to securely deliver next generation entertainment services to set-top boxes, PCs, mobile devices and home networks. For more information about Latens please visit www.latens.com.

About Bob Gold & Associates
Bob Gold & Associates provides strategic public relations and marketing services for companies delivering a resonating value proposition across multiple platforms. Headquartered in Torrance, California, Bob Gold & Associates is the cofounder and sole North American affiliate in the Whiteoaks International Network, an international public relations agency organization that includes 16 PR companies across four continents. For more information, visit www.bobgoldpr.com.

For more information, please contact:
Angela Hein
Bob Gold & Associates          
310-784-1040 
angela@bobgoldpr.com