Bob Gold - President                        

Bob Gold originally established his agency with the goal of helping clients develop business-to-business relations with cable and technology companies. Today, his breadth of industry expertise encompasses wireline and wireless telecommunications technologies, cable TV operations, network programming – from distribution to ad sales and consumer publicity, e-commerce, hardware, software, new technologies, real estate and healthcare.

His business philosophy: Business is the business of relationships.  He likes to use public relations as a business development tool, to build strong relationships with existing clients and their key audiences to help them achieve better penetration in new markets.

With over 20 years' experience in public relations and marketing, Bob Gold has launched or rebranded numerous web-based start-ups, cable networks and helped further strategic business plans for countless companies and associations. He has also raised over a million dollars for charities and taught hundreds of students about public relations. Today he serves on multiple Boards of Directors, including the Society for Cable TV Engineers Foundation (where he is the only non-engineer); Public Relations Society of America – Los Angeles Chapter and the Friends of the Arava Institute.

He has previously served on the boards of the Alzheimer's Association, Cable Positive, Trust for Public Land, Rolling Hills Preparatory School and various trade groups, among others.

Prior to founding Bob Gold & Associates, Gold served as executive vice president for The Bohle Company, a Los Angeles-based public relations firm where he managed a diverse group of clients in high-technology, multimedia and the Internet.

Earlier, Bob served as vice president for marketing and communications at Prime Sports, where he oversaw all advertising, marketing, media relations, public affairs and charitable giving for the Los Angeles based regional sports network (today called “Fox Sports West”). Previously Gold served as head of West Coast affiliate public relations for Home Box Office. He entered the cable television field in 1981 when he joined Cable Health Network, currently Lifetime, as a public relations manager.

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