NEWPORT BEACH – March 16, 2010 – Bitcentral, dedicated to providing world class open news delivery systems, has hired award-winning multimedia and technology public relations firm, Bob Gold & Associates, to undertake a new strategic communications program that will powerfully engage the local broadcast news community.

“Today, broadcasters’ number one mandate is to gain greater efficiencies through technology that maximizes their existing news resources while improving the depth, reach and accessibility of top stories – all of which is easily accomplished using our non-proprietary solutions,” said Fred Fourcher, Bitcentral’s President and CEO. “We are counting on Bob Gold & Associates to generate greater industry dialogue and help us elevate our message to key decision makers within broadcasting.”

Deeply-rooted in the telecommunications sector, Bob Gold & Associates maintains close, personal relationships with media and executives across television network programming and operations communities. The agency excels at packaging and positioning client communications to effectively engage and motivate target audiences.

“Bitcentral is an exciting company that has enjoyed unprecedented growth over the last year in a predominantly stagnant broadcast market. Across the industry, from top ownership groups like NBC and Raycom Media to local independent stations, broadcasters are using Bitcentral’s powerful and easy-to-use solutions in their newsrooms to enable more efficient, IP-based news delivery. They have a compelling story that will truly resonate with everyone striving to support the demands of the continuous news desk,” said Todd Franke, Vice President of Bob Gold & Associates.

Bitcentral’s Oasis™ is the ultimate platform for sharing news. Oasis allows journalists and producers to easily access and reuse archived raw or finished news video from their own newsroom or from partner stations. New content can then be archived and shared collaboratively in a ubiquitous media environment. News editors can seamlessly pull and distribute stories from the newsroom or in the field, and direct content to appear across any multimedia platform.

Improving internal newsroom workflows, Bitcentral’s Precis™ is the most efficient, open news production system available to editors today. This non-proprietary solution works with most other systems to streamline production processes and provide a simplified, “no barriers” workflow. Using this efficient platform, professionals can seamlessly create and package content for immediate distribution via the TV, web or mobile applications.

About Bitcentral, Inc.
Bitcentral provides highly efficient solutions designed to improve the management, production and distribution of broadcast news. Established in 1987, Bitcentral delivers cutting-edge, non-proprietary systems that combine proven broadcast and network computing technologies to enable end-to-end digital workflows that seamlessly collaborate with existing hardware and software systems. With a growing suite of solutions, Bitcentral changes the way newsrooms do business by simplifying the aggregation, editing, archiving and distribution of content to both maximize operational efficiencies and help customers deliver a superior news product. Bitcentral is headquartered in Newport Beach, CA. For more information, please visit www.bitcentral.com.

About Bob Gold & Associates
Bob Gold & Associates provides strategic public relations and marketing services for the communications industries. Specializing in the marketplace where high-speed data, telephony and video collide, the agency’s client roster includes software, hardware, distribution and content companies. Founded by Bob Gold in 1997, the agency is dedicated to providing highly-targeted creative services with reasonable fee structures. Bob Gold & Associates is headquartered in Torrance, Calif. The Agency is a cofounder and sole North American affiliate in the Whiteoaks International Network (WIN), a tech-focused public relations agency network with 17 offices in 37 countries, across five continents. For more information, visit www.bobgoldpr.com.

For more information, please contact:

Linda Haugsted
Bob Gold & Associates
310-784-1040
linda@bobgoldpr.com