Developing a Message: Why we listen first, take action later.

A poor beggar was facing a life crisis. In a determined act of courage, he decided he needed to pray for help.

When he arrived at the holy place, he realized he didn’t own proper clothes for entering such a special place. As he picked up the prayer book, he felt even more overwhelmed since he couldn’t read, and had never learned the prayers. He was completely flummoxed – how would he communicate with God?

Knowing he had only a few moments to make his “elevator pitch” he closed his eyes and began to simply recite the alphabet over and over. The minister, seeing the beggar reciting the alphabet, thought he was drunk, and had him thrown out.

But God was listening to the beggar’s prayer, and He gathered the letters, assembled the words and made the sentences. And then God answered the beggar’s plea.

At Bob Gold & Associates we don’t pretend to be God, but we do have an innate gift for listening to the intent of our clients. Defining the intent – the desired result -- is often the most difficult challenge. We are extremely good at that. We then provide the right articulation of the strategy to ensure their success.